Automated Abandoned Cart Emails See the Highest ROI, So Why Aren’t You Sending Them?

Abandon Shopping

Whoever said email is dead must have worked for a social media platform. Email marketing, especially for ecommerce brands, is a critical component of a customer loyalty and overall marketing strategy.

And, these campaigns have been proven to be more effective than customer outreach or communication in other channels. Just check out the stats:

  • You are 6x more likely to get a click-through from an email campaign than you are from a tweet.
  • Email subscribers are 3 times more likely to share your content via social media than visitors from other sources.
  • Email marketing drives more conversions than any other marketing channel, including search and social.
  • A message is 5x more likely to be seen in email than via Facebook.

Of course, we aren’t talking about implementing just any email campaign. When it comes to scaling your business, you have little time to spare. Instead, the team over at Soundest has determined which email marketing campaigns produce the highest ROI for ecommerce brands. These are the emails you should be getting in place first, and hint: promotional emails aren’t the highest revenue drivers. Data confirms that the average revenue per promotional email is $0.02. Meanwhile birthday emails result in $0.07, welcome emails $0.18 and abandoned cart emails $5.64. Source: Soundest

OK, so automated emails based on customer behavior or personalization produce the highest ROI. Guess what: they also take the least amount of time. This is because you only have to build them once.

Here are five ways to begin your automated email marketing campaigns and increase ROI through your email channel.

1.Send a welcome email or series of emails to your new subscribers

Here’s the short of it: 96% of your new website visitors are not ready to buy. They have, however, expressed their interest in your brand by coming to your site and may be enticed to make a purchase. Use pop-up newsletter subscriptions to move those even more interested in your brand down the funnel. Apps like SumoMe have great options for this.

Then, once you have their email, send them a welcome note. Show your appreciation. Tell them your brand story, offer a discount for their first purchase. Get them more involved and gauge their interest (you can do this by seeing open rates and click-throughs using a tool like Soundest). This pushes them closer to the conversion point…Click Here To Read Full Article


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